Multistrada Arah Sarana, one of Indonesia’s leading automobile and motorcycle tires producers, joined the club of Indonesian companies that signed a partnership agreement with a prominent international football team. Multistrada Arah Sarana signed a three-year global sponsorship deal with French Ligue 1 soccer club Paris Saint-Germain FC (PSG). For the Indonesian tire manufacturer the partnership is a strategy to market its products, raise brand awareness, and boost its sales in Europe.

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Indonesian airline Garuda Indonesia will evaluate its sponsorship deal with English Premier League football club Liverpool within the next two months. Arief Wibowo, General Director of Garuda Indonesia, said brand awareness abroad is important and the sponsorship deal is also a source of pride for the airline. However, considering the deal costs about USD $9 million per year, the airline has to evaluate whether it is worth continuing the sponsorship deal that is set to expire in mid-2016.

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