Italian consumers can now enjoy fresh pineapples from Indonesia after the first container - containing 18 tons of Indonesian pineapples - arrived in the port city of Venice on 9 June 2017. The export of fresh pineapples is done by Great Giant Food in cooperation with Italian importer SAMA SpA (which plans to import up to 20 containers from Indonesia before the end of 2017). Previously, Italian consumers could only enjoy pineapple that was packed in a can.

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With the start of the ASEAN Economic Community (AEC) in 2016, Indonesia has to face tougher competition for its fruits exports. The AEC entails a high degree of free trade among its member nations and therefore competition for tropical fruit exports increases, not only in export markets in other parts of the ASEAN region but also on Indonesia's domestic market. Kafi Kurnia, Head of the Indonesian Export-Import of Fresh Fruit and Vegetable Association (Assibisindo), stated that, despite the great potential, Indonesia's fruit export volume remains small. The government is to blame as it fails to turn fruit into a key export commodity.

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