Fast Food Indonesia, the only franchise holder of the Kentucky Fried Chicken (KFC) brand in Indonesia, added five new KFC outlets in the first quarter of 2017. This is a mediocre result considering the company targets to open a total of 30 new KFC stores across Indonesia in full-year 2017. With the five additional outlets in Q1-2017 Fast Food Indonesia now operates 580 KFC outlets across the Archipelago.

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The Indonesian government has set new rules to limit the amount of outlets that a franchise holder can own in Indonesia to 250 in total. The government implements this rule to protect the country's small and medium enterprises. This new policy has far-reaching consequences for large fast-food companies such as Pizza Hut, KFC and Dunkin’ Brands Group Inc. They will have five years to adjust their businesses to the new policy.

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When on 11 March 2016 an Indonesian man died while participating in a chicken eating contest organized by O2 Accion in outlets of fast-food company Kentucky Fried Chicken (KFC) Indonesia, shares of Fast Food Indonesia came under pressure. Fast Food Indonesia, the franchise holder of the KFC brand in Indonesia, is one of the nation's leading fast food companies and operates the popular KFC chain in Southeast Asia's largest economy. However, in the first week of April shares of Fast Food Indonesia soared significantly on the back of better-than-expected revenue.

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