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Latest Columns Food Culture

  • Food Culture: Explaining Indonesians' Huge Appetite for Instant Noodles

    Instant noodles are very popular in Indonesia. Those who have visited a supermarket or minimarket in Indonesia must have come across a relatively big-sized section that is devoted to all sorts of instant noodle products. Those who have ever stood in line to pay at the local Indonesian supermarket may have noticed that a couple of instant noodle packages tend to be among the items purchased by customers. And those who ever watched local television may have noticed that there are a lot of instant noodle commercials on Indonesian TV.

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