Tourism Industry: How Can Indonesia Tap Its Tourism Potential? Challenges & Opportunities
At the 50th anniversary of the Indonesian Hotels and Restaurants Association in mid-February 2019, Indonesian President Joko Widodo emphasized that the tourism industry should become the biggest industry in Indonesia in terms of foreign exchange earnings. Indonesia – a huge Archipelago that consists of more than 17.000 islands – has so much to offer to (foreign) tourists, such as beautiful beaches and countryside, flora & fauna, diving spots, wildlife, culture, culinary, historic relics as well as vibrant city life. However, so far, it fails to tap its full potential.