Good news at the start of the new year. Indonesia's consumer confidence has risen in December 2015 according to the latest Bank Indonesia survey. Consumer optimism means that consumers are more likely to purchase goods hence giving ammunition for accelerated economic growth (domestic consumption accounts for about 55 percent of the nation's total economic growth). The portion of income that respondents use for consumption rose 0.6 percent month-on-month (m/m) to 69 percent of their income.
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Today's Headlines Consumption
In an effort to boost the domestic consumer goods industry, the Indonesian government today (23/07) raised import tariffs for food, cars, clothes and many other consumer goods. This seemingly protectionist measure is aimed at reducing Indonesia’s dependence on imported goods as well as to boost the country’s general economic growth, which has slowed to a six-year low of 4.71 percent (y/y) in the first quarter of 2015, by supporting development of the local consumer goods industry.
The latest survey of Indonesia’s central bank showed that consumer confidence fell slightly in November 2014 amid concern that the recent subsidized fuel price hike will lead to decreased business activity as well as reduced job availability in the next six months in Southeast Asia’s largest economy. Bank Indonesia’s consumer confidence index fell to 120.1 points from 120.6 points in October. The institution interviewed 4,600 households in 18 major Indonesian cities for this survey.
According to a research report released by the Nielsen Company, Indonesian consumers are currently the world's most optimistic consumers. The report, based on a survey that was conducted between 17 February and 8 March, indicates global consumer confidence in 58 countries. It is interesting to note that countries that scored highest in the survey are mostly from Asia, particularly the Asia Pacific. Indonesia now has a confidence index of 122 points (up five points from Q4-2012).
Latest Columns Consumption
Despite the fact that Indonesia reported the world's third-highest GDP growth in 2012 (behind China's 7.4 percent and Saudi Arabia's 7.1 percent), supported by rising consumption by a burgeoning middle class and significant increased foreign direct investment, the country's performance in terms of competitiveness is disappointing. It is cheaper to import products from countries that contain competitive businesses than to produce them in Indonesia.
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