The Business Columns section of Indonesia Investments provides in-depth columns that exhibit an analysis regarding subjects that are both important for understanding the Indonesian business climate and have high news value in the current state of Indonesia's economy. As a whole these columns should provide the reader a thorough and detailed picture of multiple Indonesian business sectors and be a source of ideas or inspiration to invest - or not to invest - in specific sectors of the Indonesian economy.
Let’s simply put it this way to start: we spend a currency to purchase things in daily life, whereas when it comes to commodities, we treat them as valuable goods, sometimes even as investment assets. But when it comes to cryptocurrencies, things get very interesting, because although they are currencies in nature, they may have a different perception.
Indonesia is one of the largest and most digitally advanced countries in Asia. The key to succeeding in this market is simple: understanding rapidly evolving marketing trends. To market a brand effectively and remain relevant, businesses must align with local pop culture and engage in online conversations quickly and thoughtfully.
One common mistake brands make when marketing and advertising in Indonesia is treating it like any other Southeast Asian market. While Indonesia shares similarities with neighboring countries—such as a rich culture and a tech-savvy population—it has one major differentiator: its massive population, the fourth largest in the world.
Those who follow our reports might be aware that we’ve been unable to obtain data regarding the foreign visitor arrivals into Indonesia since the start of 2025. The main problem seems to be that the publication of foreign tourism-related data has moved from Indonesia’s Statistical Agency (Badan Pusat Statistik, or BPS) to the Ministry of Tourism and Creative Economy. But, unfortunately, this ministry hasn’t released any data (related to foreign visitors in 2025) on its website (yet).
The views expressed in these business columns are the views of the authors or the interviewed persons only and therefore do not necessarily reflect the views of Indonesia Investments. The authors are free to ventilate their opinions about the Indonesian business climate. Facts presented in these columns are the result of the author's own research or indicated sources, read disclaimer.
