• 5 Tips on How to do Marketing and Advertising in Indonesia

    5 Tips on How to do Marketing and Advertising in Indonesia

    One common mistake brands make when marketing and advertising in Indonesia is treating it like any other Southeast Asian market. While Indonesia shares similarities with neighboring countries—such as a rich culture and a tech-savvy population—it has one major differentiator: its massive population, the fourth largest in the world.

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  • Analysis of Domestic Tourism in Indonesia – Crucial Contributor to National Economic Growth

    Analysis of Domestic Tourism in Indonesia –  Crucial Contributor to National Economic Growth

    Those who follow our reports might be aware that we’ve been unable to obtain data regarding the foreign visitor arrivals into Indonesia since the start of 2025. The main problem seems to be that the publication of foreign tourism-related data has moved from Indonesia’s Statistical Agency (Badan Pusat Statistik, or BPS) to the Ministry of Tourism and Creative Economy. But, unfortunately, this ministry hasn’t released any data (related to foreign visitors in 2025) on its website (yet).

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  • Trump's Tariff Effect on Indonesian and Southeast Asian Market

    Trump's Tariff Effect on Indonesian and Southeast Asian Market

    US President Donald Trump's recent tariffs have affected markets beyond the Americas. The ripple effects of the US tariffs have brought fresh trading opportunities and new challenges to mixed economies like Indonesia and the Southeast Asian market. As Southeast Asia's largest economy, Indonesia is at the forefront of foreign policies that impact international trade.

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The views expressed in these business columns are the views of the authors or the interviewed persons only and therefore do not necessarily reflect the views of Indonesia Investments. The authors are free to ventilate their opinions about the Indonesian business climate. Facts presented in these columns are the result of the author's own research or indicated sources, read disclaimer
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