Although it was no surprise to hear that American car manufacturer Ford Motor Company decided to exit Japan, few expected the car giant to leave Indonesia. On Monday (25/01), Ford Motor Company announced it will have closed its sales operations in Indonesia and Japan by the end of 2016. This decision came nearly one year after American multinational corporation General Motors Company (GM) decided to shut down its Chevrolet Spin production plant in Indonesia. Why do major American (and European) car manufacturers have difficulty to tap the Indonesian car market?

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American car manufacturer Ford Motor Company decided to close all of its operations in Indonesia and Japan in 2016 due to the lack of prospects for profit in both countries. Ford spokeswoman Karen Hampton said this decision will result in the layoffs of 35 Ford staff-members in Indonesia and 292 employees in Japan. Business operations in Indonesia - which include the import of Ford and Lincoln vehicles, sales and dealerships offices - will be shut down later this year. Ford's production base in Japan will be shifted elsewhere.

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Sesuai dengan prediksi dan kecenderungan umum sepanjang tahun ini, penjualan mobil Indonesia turun 4,4% menjadi 87.311 unit pada bulan November 2015. Pada periode Januari-November 2015, total penjualan mobil di negara itu mencapai 940.317 unit, turun 16,7% dari penjualan mobil di periode yang sama tahun lalu. Penyebab utama dari performa yang lemah ini adalah melemahnya daya beli masyarakat Indonesia akibat perlambatan ekonomi negara ini, inflasi yang tinggi (dalam tiga kuartal pertama tahun ini), dan harga komoditi yang rendah.

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Production of cars in Indonesia is expected to decline 15 percent (y/y) to an estimated 1.1 million vehicles in 2015, far below the target (1.6 million vehicles) set in the automotive industry roadmap desinged by the Indonesian Industry Ministry. This drop is due to the slowdown in car sales in Southeast Asia's largest economy. Slowing economic growth, which dragged down Indonesia's gross domestic product (GDP) growth to a six-year low, resulted in weakening purchasing power of Indonesian consumers.

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On 25 October 2015, Indonesia Investments released the latest edition of its newsletter. This free newsletter, which is sent to our subscribers once per week, contains the most important news stories from Indonesia that have been reported on our website in the last seven days. Most of the topics involve economic subjects such as the government's fifth stimulus package, Indonesia's tourism and automotive industries, Bank Indonesia's inflation forecast, a stock & rupiah update, the latest World Bank report, commodity updates, and more.

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Sejalan dengan perkiraan dan tren sejarah, penjualan mobil di Indonesia naik - dalam basis bulanan - di Juni 2015 menjelang perayaan Idul Fitri (yang menandai akhir bulan puasa umat Muslim). Penjualan mobil di Indonesia biasanya naik menjelang Idul Fitri, sebuah tradisi yang melibatkan perpindahan sementara jutaan orang Indonesia dari kota-kota ke daerah asal mereka. Sebelum perjalanan ke tempat asal, sebagian dari para pemudik ini membeli mobil baru, keputusan yang sering dipengaruhi oleh kampanye promosi dan program diskon.

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Car sales in Indonesia have declined 17 percent to 443,328 units in the first five months of 2015 according to the latest data from the Indonesian Automotive Manufacturers Association (Gaikindo), hence providing further confirmation that consumer demand has continued to fall amid the country’s slowing economic growth, depreciating rupiah and accelerating inflation. Car sales are one of the key indicators to measure people’s purchasing power as well as the general state of the economy.

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General Motors Indonesia (GM Indonesia), unit lokal dari perusahaan Amerika Serikat (AS) General Motors Company, mengalami kerugian sekitar 200 juta dollar AS selama tahun 2013-2014 karena biaya-biaya operasional yang tinggi sementara penjualannya tidak banyak berkembang. Perusahaan ini tidak bisa menyaingi rival-rival dominannya dari Jepang yang dipimpin oleh Toyota Motor. Disebabkan oleh faktor-faktor utama ini, perusahaan ini memutuskan untuk menutup pabrik perakitannya di Bekasi pada pertengahan 2015 (dan akan berdampak pada pemutusan hubungan kerja dengan 500 karyawan).

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Perusahaan publik terbesar dan salah satu konglomerat terdiversifikasi terbesar di Indonesia, Astra International (yang sering dianggap sebagai barometer perekonomian Indonesia karena peran perusahaan ini di berbagai sektor mulai dari distribusi mobil ke perkebunan, layanan keuangan dan peralatan berat) mencapai hasil campuran positif dan negatif pada tahun fiskal 2014. Berdasarkan pada laporan pendapatan perusahaan Astra yang terakhir, pada tahun fiskal 2014, laba bersih jatuh 1,2% dalam basis year-on-year (y/y) menjadi Rp 19,2 triliun.

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Japanese investment in Indonesia has declined drastically in 2014 due to concern about the stability of Indonesian politics. Investment realization tumbled to USD $2.7 billion in 2014 from USD $4.7 billion in the previous year. The investment climate of Indonesia in 2014 was plagued by concern about the ‘political year’, referring to the legislative and presidential elections that were organized and the uncertainty they brought about as it was a tight race between market favorite Joko Widodo and controversial candidate Prabowo Subianto.

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While one month ago we read (in Indonesian media) that Indonesian President Joko Widodo vowed no increase in prices of subsidized fuels before the end of 2022, the situation suddenly changed. Based on reports in Indonesian media in the second half of August 2022 there were growing signs that the government was busy preparing a significant increase in prices of subsidized fuels (involving Pertalite and Pertamax gasoline fuels as well as automotive diesel oil) to safeguard a healthy budget balance for the government.

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Rapat Dewan Gubernur Bank Indonesia pada 18 Februari 2021 sekali lagi memutuskan untuk menurunkan suku bunganya (BI7DRR) sebesar 25 bps. Suku bunga bank sentral kini sebesar 3,50% dan menjadi level terendah sepanjang masa sejak BI menerapkan suku bunga ini di tahun 2013.

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The automotive industry is among the hardest-hit industries amid the coronavirus (COVID-19) crisis. In May 2020, when social and business restrictions were still very strict in places like Jakarta, car sales (wholesales; from the factories to the dealers) plunged 95.8 percent year-on-year (y/y) to 3,551 cars. Meanwhile, retail car sales dropped 96.1 percent (y/y) to 17,083 vehicles in May 2020. Never before had the Association of Indonesian Automotive Manufacturers (or Gaikindo) recorded such weak car sales figures.

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Indonesia may file a complaint at the World Trade Organization (WTO) over Vietnam's recent decision to tighten regulations related to car imports. Through Decree No. 116/2017/ND-CP on Overseas Vehicle Type Approval (VTA) (which has been in effect since 1 January 2018), Vietnam requires car exporters to obtain VTA certification first (from authorities in the exporting nation) before being allowed to export cars into Vietnam. This VTA details incoming vehicles' quality, safety and environmental protection.

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The biggest problem for western car-makers is the dominant position of Japan in Indonesia's automotive market. Japan has been dominating the Indonesian car market since the 1970s and there are no signs that this situation will change in the short or long term.

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After Ford Motor Indonesia, the local unit of American car manufacturer Ford Motor Company, exited Indonesia earlier this year as the company found it too difficult to compete with Japanese counterparts on the Indonesian market, Ford found a new way to make sure its components and after sales services can be delivered in Southeast Asia's largest economy.

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The government of Indonesia eyes rapid growth of car exports in the two decades ahead. By the year 2035 the government targets to see car shipments from Indonesia rise to 1.5 million vehicles (from around 200,000 exported units in 2016). By that year, exported vehicles should contribute 37.5 percent of total Indonesian car sales.

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A new player in Indonesia's automotive industry - backed by big carmakers from China and the USA - is eager to compete for market share in Indonesia. On Tuesday (11/07) SGMW Motor Indonesia inaugurated its first manufacturing facility in Cikarang (West Java). This local company is a joint venture between (1) SAIC Motor Corporation Ltd, a Chinese state-owned automotive design and manufacturing company headquartered in Shanghai, (2) General Motors Company (GM), a US multinational automotive corporation headquartered in Detroit, and (3) Liuzhou Wuling Automobile Industry Co Ltd, a China-based car manufacturer.

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Indonesia's automotive industry is centered around Bekasi, Karawang and Purwakarta in West Java. In this area various big global car-makers invested in industrial estates as well as car and component manufacturing plants. Therefore, it has become the production base of Indonesia's automotive sector (including motorcycles) and can be labelled the "Detroit of Indonesia". Detroit (Michigan, USA) is the birthplace of the US automotive industry and is home to car giants General Motor, Chrysler, and Ford.

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The decision of Indonesia's central bank (Bank Indonesia), last week, to cut its key interest rate (BI rate) by 0.25 percent to 7.00 percent and to cut the reserve-requirement ratio for commercial banks' rupiah deposits by 1 percent to 6.5 percent is a decision that should boost household consumption in Indonesia in 2016, improve people's purchasing power, give rise to a stronger automotive and property sector, and boost liquidity at local banks (hence providing room for an acceleration of credit growth in Southeast Asia's largest economy).

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