In 2012, the country's middle class numbered around 75 million people of a total population of 240 million (Indonesia is the world's fourth most populous country). Research firms the Boston Consulting Group (BCG) and McKinsey expect that Indonesia's middle class will grow to between 130 and 140 million people by the period 2020-2030. With more money to spend, people's lifestyles change accordingly and thus purchase more (and different) products as well as property to improve one's life.

Household consumption is in fact the most important pillar of economic growth in Southeast Asia's largest economy as household consumption accounts for roughly 56 percent of the country's total economic growth. Despite slowing GDP growth, household consumption grew 5.61 percent in the first quarter of 2014 (year-on-year), partly driven by the April 2014 legislative election. Apart from food products, consumption of non-food products (t-shirts and screen printing) also increased.

Selection of Retail and Consumer Goods Companies' Financial Results Q1-2014:

 Company            Revenue           Net Profit
  Q1-2014   Q1-2013
Indofood Sukses Makmur    16,386    12,856     1,373       722
Unilever Indonesia     8,725     7,576     1,361     1,432
Gudang Garam    15,670    12,639     1,417     1,047
Kalbe Farma     4,067     3,490       493       444
Matahari Department Store     2,677     2,385       123        82
Matahari Putra Prima     3,126     2,640        51        63
Mitra Adiperkasa     2,675     2,118        46        63
Ace Hardware Indonesia     1,075      887       137        93

¹ in billion IDR rupiah
Source: Investor Daily