Similar to the automotive industry, Indonesia’s motorcycle industry also feels the effects of lower demand so far this year. Due to Indonesia’s slowing economic growth in combination with the high domestic interest rate and depreciating rupiah, Indonesians’ purchasing power has weakened and thus Indonesian consumers have become more careful before purchasing motorcycles and cars. As a result stocks of motorcycles at local dealers have been rising and one way to have a healthier supply-demand ratio is by limiting motorcycle production.

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According to the latest survey of Bank Indonesia (the central bank of Indonesia), the country’s January retail sales accelerated 10.4 percent year-on-year (y/y), up from the 3.3 percentage point growth pace (y/y) in the preceding month. Retail sales in the first month of the year in Southeast Asia’s largest economy accelerated because of higher sales of information & communication equipment (+29.9 percent y/y) as well as food, beverages & tobacco products (+15.1 percent y/y).

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Domestic motorcycle sales in Indonesia declined 5 percent year-on-year (y/y) to 680,642 units in October 2014 (from the same month last year). Particularly weaker sales of the underbone motorcycle impacted negatively on total October motorcycle sales. As people are concerned about a looming subsidized fuel price hike this month (causing accelerated inflation, thus curbing people’s purchasing power), consumers postpone the purchase of a motorcycle. The government is expected to raise prices of subsidized fuels by almost 50 percent.

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Motorcycle sales in Indonesia increased 16.0 percent month-on-month (m/m) to 711,857 units in September 2014. Sigit Kumala, Chairman for Commercial Affairs at the Indonesian Motorcycle Association (AISI), said that improved motorcycle sales are caused by the start of the harvest season in several regions across Southeast Asia’s largest economy. Successful harvests have put downward pressure on commodity prices and thus have a positive impact on Indonesian’s purchasing power.

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Exports of Indonesian-made cars and motorcycles are expected to grow sharply in 2014 and 2015, although coming from a low base and rather insignificant compared to domestic sales. These rising export figures are made possible by enhanced domestic production capacity. Indonesian exports of motorcycles are expected to rise 122 percent to 60,000 units in 2014, while exports of cars are expected to rise 93 percent to 386,000 units in 2015. Although there is still a long road to go, Indonesia is increasing its status in these industries.

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Car sales in Indonesia fell 17 percent (month-on-month) in July 2014 to 91 thousand vehicles, while motorcycle sales plunged 28 percent to 539,171 over the same period. The main reason for this sharp decline is the limited number of working days in July due to the Lebaran holiday (also known as Idul Fitri and which marks the end of the Islamic fasting month of Ramadan). As a consequence of this public holiday, production of cars and motorcycles declined, and less cars and motorcycles could be distributed to Indonesian dealers (wholesalers).

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The Idul Fitri celebrations (also known as Lebaran) in Indonesia appear to take place in a safe and orderly manner. Idul Fitri is an important religious holiday for Muslims as it stresses the importance of unity for the Islamic community, and marks the end of the holy fasting month (Ramadan). Business comes to a near stand-still in Indonesia during these days, and Jakarta, the political and economic center of Indonesia, has become empty after millions of people went back to their hometowns ahead of Idul Fitri (this is known as the annual mudik tradition).

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Indonesian motorcycle sales are forecast to rise in 2014 according to Sigit Kumala, Chairman of the Indonesian Motorcycle Manufacturers Association (AISI). Although sales in the first four months of 2014 (January-April), only grew 3.8 percent (year-on-year), sales are expected to grow more markedly in the second quarter of the year. However, sales may be curbed in May due to the presence of four public holidays. In May, consumers are expected to spend money on recreational activities instead of a new motorcycle.

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Car and motorcycle sales increased rapidly in Indonesia throughout March 2014, primarily due to an improved distribution network. In the previous months, heavy rains amid a peak of the rainy season (causing floods in various parts of Indonesia) resulted in the postponement of car and motorcycle purchases. Data from the Association of Indonesian Automotive Industries (Gaikindo) indicated that car sales surged 18 percent (year-on-year, yoy) to 113,277 units in March 2014, while motorcycle sales grew 9.2 percent (yoy) to 728,820 units.

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The Asean Automotive Federation (AAF) stated that motorcycle sales growth in the ASEAN region was recorded at 5 percent (year on year) in 2013. Motorcycle sales rose from 10.52 million units in 2012 to 11.09 million in 2013. It is interesting to note that motorcycle sales in Indonesia accounted for 70 percent of total motorcycle sales in the ASEAN region last year. Indonesian sales ammounted to 7.7 million units, followed by Thailand (2 million), Philippines (752,835), Malaysia (546,719) and Singapore (11,650).

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Based on a statement made by Indonesian Coordinating Minister for Maritime and Investment Affairs Luhut Panjaitan in late-January 2023, Indonesian President Joko Widodo agreed to a scheme where Indonesians can enjoy an IDR 7 million (approx. USD $475) subsidy when buying a new electric motorcycle. Reportedly, this scheme is to be imposed in February 2023.

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Many – including Indonesia Investments – are convinced that the electric vehicle is the automotive industry’s future. And, when we take a look at the past two decades or so, we detect a significant acceleration in the development of the electric vehicle.

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The Indonesian Motorcycle Industry Association (AISI) says Indonesia's motorcycle exports should rise by 50 percent (y/y) to around 342,000 units in 2016. Gunadi Sindhuwinata, General Chairman of the AISI, stated that Indonesia's motorcycle exports have been impressive so far this year, rising 76 percent (y/y) to 97,778 units in the January-April 2016 period. This impressive export performance is supported by the choice of several global motorcycle manufacturers to make Indonesia their production hub for specific motorcycles.

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To assess Indonesia's purchasing power and consumer confidence it is always useful to take a look at car and motorcycle sales because when people are confident about their financial situation and have enough money to spend then they tend to buy cars and motorcycles (motorcycles are particularly popular among Indonesia's huge middle to lower-middle class segment). Meanwhile, cement sales inform about property and infrastructure development. Property development is also closely related to purchasing power and consumer confidence because property development grows when people's demand for property rises.

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Car sales in Indonesia continued to decline. Based on the latest data from the Indonesian Automotive Industry Association (Gaikindo) Indonesian car sales (delivery to dealers) fell around 10 percent year-on-year (y/y) to 84,885 vehicles in the first month of the year from 94,194 units in January 2015. Retail sales, on the other hand, showed a 1 percentage point growth to 82,423 vehicles over the same period.

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Both car sales and motorcycle sales declined in 2015 in Indonesia. Primary reason for this decline was people's weaker purchasing power amid the slowing economy and persistently low commodity prices. Indonesia's GDP growth is estimated to have fallen to 4.7 percent year-on-year (y/y), the slowest growth pace since 2009. Meanwhile, amid the sluggish global economy (especially China's slowdown) and falling oil prices, Indonesia gains relatively little from its commodity exports.

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Indonesian automotive group Indomobil Sukses Internasional is facing challenges in 2015. The listed company, affiliated with the Salim Group (one of Indonesia’s largest conglomerates), is plagued by intense competition in the car industry of Indonesia, while it also feels the negative impact of the weak rupiah (which is depreciating against the US dollar). Over 2014, the company posted a net loss of IDR 128.2 billion (USD $9.9 million), down significantly from net profit of IDR 532.5 billion it recorded in the preceding year.

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Domestic sales of motorcycles in Indonesia fell 11 percent to 580,288 units in January 2014. The main reason for this decline in the first month of the year were severe floods brought about by high rainfall amid a peak of the rainy season. These weather conditions disrupted the distribution of motorcycles from factories to dealers. As a result, all motorcycle brands recorded lower sales figures according to data released by the Indonesian Motorcycle Industry Association (Aisi). However, more factors were at play.

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Domestic sales of motorcycles in Indonesia are expected to have fallen by 20 percent to 550,000 in December 2013 compared to the previous month (688,527). According to the Chairman of the commercial department of the Indonesian Motorcycle Industry Association (AISI), Sigit Kumala, this decline is not the result of slowing demand for motorcycles but due to the limited amount of working days amid the Christmas and New Year holidays. This then led to less production and distribution of motorcycles to Indonesian dealers.

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In mid-September 2013, South Korean tire producer Hankook Tire, conducted the inauguration of its tire plant in Indonesia. The factory is located in Cikarang (West Java) and is the company's seventh production center in the world: two plants in Korea, three in China and one in Hungary. Annual production capacity of the two factories in Korea reached 46.1 million tires in 2013. Meanwhile, the three factories in China have an annual capacity of 30.8 million units each. In Hungary, annual capacity stands at 12.6 million tire units.

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