Coca-Cola Amatil Indonesia, one of the leading companies in the carbonated beverages and fruit juices industry in Indonesia, is optimistic that its sales in Southeast Asia's largest economy will grow by double-digit figures in 2018. This would be a great performance considering the light beverages market of Indonesia actually contracted in 2017.
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29 July 2020 (closed)
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Today's Headlines Soft Drinks
The plan of Indonesia's government to set an excise tax of between IDR 2,000 and IDR 3,000 (approx. USD $0.18) per liter on carbonated (soda) drinks met fierce resistance from several institutions. Based on Indonesian law, consumption of goods that have a negative impact on consumers' health or the environment need to be controlled and monitored. The Soft Drinks Industry Association (Asrim), Indonesian Food and Beverage Association (Gapmmi), and Indonesian Employers Association (Apindo) all consider this move to be negative for the country's soft drinks industry.
One of the world’s leading beverage producers, The Coca Cola Company (TCCC), plans to allocate between USD $600 million and USD $1 billion for business expansion in Indonesia. This investment will be undertaken by TCCC and its Australia-based subsidiary Coca Cola Amatil (CCA). Both companies are eager to tap Indonesia’s lucrative market as Indonesia - Southeast Asia’s largest economy - contains a large population (around 250 million) and shows structural robust economic growth of +5 percent year-on-year.
Japan-based Mitsubishi Corporation (through its subsidiary Atri Pasifik) and Thailand’s Ichitan Group have agreed to construct a soft drinks factory in Indonesia through a fifty-fifty joint venture which will carry the name Ichitan Indonesia. The factory, which requires an investment of IDR 400 billion (USD $34.3 million), will produce various beverages but specifically various ice tea drinks under the Ichitan brand for the Indonesian market. Production at the new factory is expected to commence in 2015.
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Triyono Prijosoesilo, Chairman of the Association of Indonesian Soft Drink Producers (Asrim), said the nation's soft drink sales market contracted in 2017 with the sales volume sliding by 1 percent year-on-year (y/y). It was the first time in his period as chairman that Indonesia's soft drink sales declined.
The Coca Cola Company (TCCC) and its Australia-based subsidiary Coca Cola Amatil (CCA) launched two new production lines at the Coca Cola Amatil Indonesia plant located in Bekasi (West Java) at the start of the week, part of a USD $500 million investment package that will materialize over the next 4 years. TCCC, the US-based multinational beverage manufacturer, is eager to expand its business activities in Indonesia as it considers Indonesia a dynamic and promising market as well as one of the growth engines to achieve its long-term targets.
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