According to a survey conducted by International Data Corporation (IDC), two brands controlled a combined 45 percent of the smartphone market in Indonesia in the second quarter of 2016. These two brands are Samsung (South Korea) and OPPO (China). On third position comes Asus (Taiwan), followed by the local Indonesian brand Advan and China's Lenovo. Data from IDC also show that smartphone sales in Indonesia grew 3.3 percent year-on-year (y/y) and 22 percent month-on-month (m/m) in Q2-2016. Unfortunately these data do not mention the exact sales volume.

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The number of smartphone users in Indonesia is expected to grow by an average of 33 percent compound annual growth rate (CAGR) between 2013 and 2017 according to research conducted by Nielsen Informate Mobile Insights. The number of smartphone users in Indonesia is expected to grow from an estimated 52 million to 87 million in 2017. This growth is primarily supported by Indonesians under the age of 30 years. It is estimated that 61 percent of the total number of Indonesian smartphone users are below 30 years. On average, Indonesian users spend 129 minutes per day on their smartphones.

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