Good news for those who love beer and live in Jakarta. About one year after Indonesia announced it had banned sales of alcoholic beverages in minimarkets and kiosks - a move conducted to "protect the morals and culture of Indonesian society" - Jakarta Governor Basuki Purnama Tjahja (Ahok) said alcoholic beverages with alcohol content up to five percent (which includes beer) will again be available in the capital city's minimarkets, the small retailers that have mushroomed across the city streets.

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Since April 2015 sales of alcoholic beverages in kiosks or minimarkets in Indonesia are forbidden. Previously, light alcoholic beverages, such as beer or breezers, could be bought in these shops that have mushroomed in Indonesian cities. This was bad news for producers of light alcoholic beverages because it was made less easy to buy an alcoholic beverage. For such a drink you now have to go to the (licensed) supermarkets and hypermarkets or visit a cafe or restaurant. This increases the distance you need to travel for a drink or - when drinking in a cafe or restaurant - it becomes much more expensive.

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Produsen minuman beralkohol terkejut, waktu pemerintah Indonesia melarang penjualan minuman beralkohol di minimarket dan kios di awal 2015 dalam upaya untuk "melindungi moral dan budaya masyarakat Indonesia". Meskipun minuman beralkohol masih diperbolehkan untuk dijual di supermarket, restoran, kafe dan hotel, penjualan bir menurun karena minuman tersebut dilarang di (diperkirakan) 70.000 minimarket yang telah menjadi tempat belanja yang sangat populer di daerah perkotaan di Indonesia.

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In an effort to boost the domestic consumer goods industry, the Indonesian government today (23/07) raised import tariffs for food, cars, clothes and many other consumer goods. This seemingly protectionist measure is aimed at reducing Indonesia’s dependence on imported goods as well as to boost the country’s general economic growth, which has slowed to a six-year low of 4.71 percent (y/y) in the first quarter of 2015, by supporting development of the local consumer goods industry.

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After having banned the sale of alcoholic drinks in minimarkets, Indonesia may see the birth of another law concerning alcohol. Several secular and Islamic political parties seem to back a bill prohibiting the sale, production, distribution and consumption of drinks that contain over 1 percent alcohol. This bill is among the 37 so-called priority bills expected to be passed this year. Although the new bill had been first proposed in 2012 by two Islamic parties - National Development Party (PPP) and Prosperous Justice Party (PKS) - it had laid on the shelf.

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Menteri Perdagangan Indonesia Rachmat Gobel mengkonfirmasi bahwa larangan penjualam alkohol di semua minimarket dan kios akan terus berlanjut setelah 16 April 2015. Larangan ini, diatur dalam Peraturan Menteri Perdagangan No. 06/M-DAG/PER/1/2015 mengenai Pengendalian dan Pengawasan terhadap Pengadaan, Peredaran, dan Penjualan Minuman Beralkohol (yang ditandatangani oleh Menteri Perdagangan pada 16 Januari 2015), melarang penjualan minuman dengan kandungan alkohol antara 1-5 % (disebut sebagai minuman alkohol golongan A) di semua minimarket dan kios.

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Those companies that make money through sales of alcoholic beverages in Indonesia have been experiencing challenging times in recent years. It is a fact that Indonesian society has become more conservative over the years (this is actually a process that has been ongoing for centuries), and Indonesia’s 2019 presidential and legislative elections showed how the political influence of conservative Muslim clerics has grown.

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Delta Djakarta, a beverage manufacturer that is particularly known for producing beer, is eager to focus on export markets as growth of domestic sales is limited in the world's biggest Muslim-majority nation. In Islam, consumption of any intoxicants, including alcoholic beverages, is generally forbidden and therefore demand for alcoholic beverages is limited at home. That is also why the local Jakarta government is set to sell its stake in the company.

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