Kabar baik di awal tahun baru. Keyakinan konsumen di Indonesia telah meningkat pada bulan Desember 2015 menurut survei Bank Indonesia terbaru. Optimisme konsumen berarti konsumen lebih cenderung untuk membeli barang sehingga memberikan amunisi untuk percepatan pertumbuhan ekonomi (konsumsi domestik menyumbang sekitar 55% dari total pertumbuhan ekonomi Indonesia). Porsi pendapatan yang digunakan oleh responden untuk konsumsi naik 0,6% pada basis month-to month (m/m) menjadi 69% dari pendapatan mereka.

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In an effort to boost the domestic consumer goods industry, the Indonesian government today (23/07) raised import tariffs for food, cars, clothes and many other consumer goods. This seemingly protectionist measure is aimed at reducing Indonesia’s dependence on imported goods as well as to boost the country’s general economic growth, which has slowed to a six-year low of 4.71 percent (y/y) in the first quarter of 2015, by supporting development of the local consumer goods industry.

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The latest survey of Indonesia’s central bank showed that consumer confidence fell slightly in November 2014 amid concern that the recent subsidized fuel price hike will lead to decreased business activity as well as reduced job availability in the next six months in Southeast Asia’s largest economy. Bank Indonesia’s consumer confidence index fell to 120.1 points from 120.6 points in October. The institution interviewed 4,600 households in 18 major Indonesian cities for this survey.

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According to a research report released by the Nielsen Company, Indonesian consumers are currently the world's most optimistic consumers. The report, based on a survey that was conducted between 17 February and 8 March, indicates global consumer confidence in 58 countries. It is interesting to note that countries that scored highest in the survey are mostly from Asia, particularly the Asia Pacific. Indonesia now has a confidence index of 122 points (up five points from Q4-2012).

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In the first three policy meetings of 2016, Indonesia's central bank (Bank Indonesia) cut its benchmark BI rate gradually yet aggressively from 7.50 percent to 6.75 percent as inflation, the rupiah rate and Indonesia's current account deficit were regarded as 'under control'. At the same time, Indonesia's lender of last resort acknowledged the BI rate has failed to influence borrowing costs and market liquidity effectively and therefore decided to adopt the seven-day reverse repurchase rate (reverse repo) as the nation's new benchmark starting from August 2016.

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The decision of Indonesia's central bank (Bank Indonesia), last week, to cut its key interest rate (BI rate) by 0.25 percent to 7.00 percent and to cut the reserve-requirement ratio for commercial banks' rupiah deposits by 1 percent to 6.5 percent is a decision that should boost household consumption in Indonesia in 2016, improve people's purchasing power, give rise to a stronger automotive and property sector, and boost liquidity at local banks (hence providing room for an acceleration of credit growth in Southeast Asia's largest economy).

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The latest survey of Indonesia’s central bank indicates that consumer confidence fell in December 2014. The central bank’s Consumer Confidence Index fell 3.6 points to 116.5 in the last month of 2014 (a score above 100 signals optimism among consumers) due to the impact of higher subsidized fuel prices implemented in November 2014. This move triggered higher prices of products and services. The central bank’s Consumer Confidence Index is based on interviews with 4,600 households in 18 Indonesian cities.

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The Consumer Confidence Index of Indonesia rose 0.9 percent in September 2013 after having fallen 8.4 percent in the previous month. In September, the index rose because Indonesian consumers are more confident about prospects of the Indonesian economy, while concerns about the increase of certain food prices eased. Purbaya Yudhi Sadewa, chief economist at the Danareksa Research Insititute, said that in September 77.4 percent of consumers were concerned about rising food prices, down from 82.5 percent in August.

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After finishing last week with three consecutive days of gains, Indonesia's main stock index (IHSG) reached up to 4,633.11. However, its movement is still rather volatile. Property, finance and consumption stocks were sold by investors after seeing the benchmark interest rate raised by Bank Indonesia (by 50 bps to 6.50 percent) on Thursday (11/07), while metal stocks formed the main supporter of the index at the end of the week. Trading volume in the regular market hit 5.2 trillion and foreigners recorded net purchases of IDR 288 billion.

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Indonesia's main stock index (IHSG) went up 0.46 percent to 4,602.81 on Friday (05/07). The index followed the general trend in Asia, where most stock indices rose. Of all 473 listed companies on the Indonesia stock exchange (IDX), 102 rose, 140 weakened, and 113 did not move. Foreign investors are still withdrawing their money from the IHSG. Today, foreigners recorded a net sale of IDR 260.7 billion (USD $26 million). Basic industry and consumption were the sectors that provided most support for the IHSG.

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Indonesia's main stock index (IHSG) fell 0.86 percent to 4,777.45 on Monday (01/07) as eight of the nine sectoral indices weakened. Only Indonesia's finance index managed to post an upward movement. Several big cap stocks ended the trading day with large losses, such as Unilever Indonesia (-3.90%) or Telekomunikasi Indonesia (-3.11%). The consumption sector was one of the worst performing sectors in Indonesia yesterday as can be seen in Indofood Sukses Makmur's shares, which fell 6.80 percent.

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Last week, Indonesia's main index (IHSG) rebounded 303 points to 4,818.90. After weeks of foreign outflows, Indonesia finally experienced capital inflows again during the last two days of the week. For example, on Friday (28/06) foreigners bought IDR 960 billion (USD $97.0 million) more Indonesian shares than they sold. However, considering the full week, foreigners still recorded net selling amounting to IDR 1.02 trillion (USD $103 million). Do these last couple of days tell us that the bearish market is over? Lets take a closer look.

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In my previous column, I outlined the emergence of a new and promising class of Indonesian consumers that is most likely to bring a positive effect on the country's economic growth in the years ahead. I also pointed out that the level of prosperity of a population is an influential factor towards the state (and future) of democracy in a country: the wealthier a population becomes in terms of per capita GDP, the longer the life expectancy of its democracy will be.

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A fresh breeze is blowing on the face of the Indonesian economy. One that is characterized by the projected growth of a new class of Indonesian consumers that seems promising in the years ahead. This new consumer force certainly brings a positive effect on Indonesia's economic growth as domestic consumption has always been a pillar of economic support for the country. Agung Budiono, analyst at Jakarta-based Pol-Tracking Institute, takes a closer look at the topic.

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